Johnston Community College

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Course Descriptions


Courses matching MKT

 Hrs Per Week:Sem Hrs:
Prefix NoCourse NameClassLabClin/ExpCredit
 
MKT 120Principles of Marketing3.00.00.03.0
Prerequisites: None
Corequisites: None
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
 
MKT 220Advertising and Sales Promotion3.00.00.03.0
Prerequisites: None
Corequisites: None
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.
 
 
Johnston Community College | 245 College Road | PO Box 2350 Smithfield, NC 27577
(919) 934-3051 - http://www.johnstoncc.edu - Copyright © 2014, All Rights Reserved.