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Skip Navigation LinksWhat Is My Business Objective? :: Step One: Getting Started :: Small Business Guide :: Small Business Center :: Home

Step One: What Is My Business Objective?

Define your business objectivesOnce you have found answers to your questions and studied your answers, you are ready to set your business objective. Your objective is what you want to achieve. It is a mission statement. For example, if you want to start a house cleaning business, your objective might be to "offer affordable, reliable, high-quality cleaning service to families in (your county, city or town)." From a main objective, you can then decide on short and long term goals for your business, and the strategies you will use to reach them. Setting and reaching these goals will be covered in the Marketing section of the Business Plan you will write.

Next: A Word About Marketing >>>


For more information, contact:

Pat Killette
Small Business Center Director
(919) 209-2015
Johnston Community College | 245 College Road | PO Box 2350 Smithfield, NC 27577
(919) 934-3051 - - Copyright © 2014, All Rights Reserved.