Training

The Small Business Center is located at the Johnston County Workforce Development Center in Clayton. The Center’s mission is to support the entrepreneur in business start-up and to provide assistance to existing business owners to promote their success.

The Center does this by offering training, counseling and information services to the general public at little or no charge often in collaboration with local Chambers of Commerce, professional organizations and other agencies and groups. Counseling is by appointment and is provided at no charge by calling (919) 209-2015.

Register for these seminars online, email swgardner@johnstoncc.edu or or call (919) 209-2591.

Following is a list of seminars of interest to entrepreneurs and those who would like to start a small business.

Upcoming Seminars

10 Steps to Starting Your Own Business (3 Hrs)

This seminar will give you an overall understanding of the steps you need to take to make your dream venture a reality. It includes topics such as researching your market; defining your business structure; determining the needed local/state taxes, fees and licenses; developing a marketing strategy, setting up your record keeping system and writing your business plan.

Course Code: SBC 3601 09U
Dates/Days: June, 17, 2013 (M)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Workforce Development Center 1032
Instructor: McLamb
Registration Fee: Free

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Advertising and Marketing for Small Business Owners (3 Hrs)

As a small business owner you must know your customer. How do you sell your product or service to them? It doesn’t just happen! Develop a marketing plan for your business that works and does not break the bank doing so. Learn steps and tips to successful marketing.

Course Code: SBC 3601 28U
Dates/Days: August, 05, 2013 (M)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Workforce Development Center 1032
Instructor: McLamb
Registration Fee: Free

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Are You Ready to Start Your Own Business? (3 Hrs)

This seminar is a hands-on way to learn more about entrepreneurship. It encourages participants to think like an entrepreneur while learning about small business management. By the end of the seminar, each participant will have analyzed their reasons for considering entrepreneurship and will have assessed their capabilities to successfully create a business.

Course Code: SBC 3601 03U
Dates/Days: June, 03, 2013 (M)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Workforce Development Center 1032
Instructor: Cockrell
Registration Fee: Free

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Basic Bookkeeping for Your Small Business (3 Hrs)

Do you know the basic bookkeeping methods needed to run a business? Join this session to learn from an expert what it takes to effectively manage the finances of your business.

Course Code: SBC 3601 25U
Dates/Days: July, 29, 2013 (M)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Workforce Development Center 1032
Instructor: McLamb
Registration Fee: Free

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Building Your Small Business Website (6 Hrs)

Are you ready to take your small business online but don't know where to start? This class will introduce you to the three things every website needs: a name, a place to exist on the web, and the tools or services to create the online image. You will learn how to register a domain name, which services your registrar provides for you, how to setup and manage hosting services, and where to find templates, easy to use site builder software, or qualified web designers to create your site. A lunch hour is included.

Course Code: SBC 3601 05U
Dates/Days: June, 05, 2013 (W)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: JCC Main Campus - Learning Resource Center E212
Instructor: Schmieder
Registration Fee: Free

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Course Code: SBC 3601 17U
Dates/Days: July, 09, 2013 (M)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Workforce Development Center 1033
Instructor: Schmieder
Registration Fee: Free

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Communications101 for the Small Business Owner (3 Hrs)

The point is, in business, words matter. As a small business owner how you choose to share words, how they’re strung together, and even how you punctuate them make all the difference. Learn how to put more thought into your small business communication. In this seminar, you will practice modes of communication, evaluate your efforts, and take valuable information with you that can be used immediately in your business.

Course Code: SBC 3601 16U
Dates/Days: July, 11, 2013 (Th)
Course Times: 9:00 a.m. - noon
Location: Workforce Development Center 1032
Instructor: Roberts
Registration Fee: Free

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Developing a Following on Social Networks for Your Small Business (6 Hrs)

So you have a Facebook page, a Twitter account, a LinkedIn profile, and you’re still not sure quite how to get the fan base your small business needs to grow. In this session we will discuss simple practices that you can use to connect to others with an interest in what your business has to offer, how to use other social services to promote and enhance your social reputation, and what it takes to develop the following you want for your business. A lunch hour is included.

Course Code: SBC 3601 08U
Dates/Days: June, 12, 2013 (W)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: JCC Main Campus - Learning Resource Center E212
Instructor: Schmieder
Registration Fee: Free

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Course Code: SBC 3601 18U
Dates/Days: July, 16, 2013 (T)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Workforce Development Center 1033
Instructor: Schmieder
Registration Fee: Free

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Developing Your Small Business Team (6 Hrs)

Are your employees understanding what you want them to do? Strong communication skills are crucial for a small business owner in today’s competitive market. Using the MBTI (Myers-Briggs Type Indicator) as a guide, this seminar will provide participants with practical approaches for motivating and managing their workforces, as well as improving productivity and increasing job satisfaction. Participants will gain a basic understanding of the four scales of the MBTI (energy sources, information-gathering, decision-making and organizational styles). This seminar will focus on using the differences between people constructively, allowing their strengths to work together to create a positive work environment. Small business owners will gain an understanding of how to recognize, appreciate, and make effective use of the differences in people they lead. Susan has been a Myers-Briggs consultant for 15 years. She is passionate about helping individuals and teams reach their potential! A one-hour lunch break is included.

Course Code: SBC 3601 24U
Dates/Days: July, 25, 2013 (Th)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Benson Conference Center 1
Instructor: Kaple
Registration Fee: Free

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Financing Your Small Business (3 Hrs)

Are you exploring financial options for starting or maintaining a small business? If so, this is a seminar that you don’t want to miss! Learn from a lender important information on what it takes to get funding for your business. Topics to be explored include the importance of a strong business plan, lender financing options, SBA loan processes, and tips for grant research and writing. This seminar is a must for the savvy business owner!

Course Code: SBC 3601 21U
Dates/Days: July, 22, 2013 (M)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Workforce Development Center 1032
Instructor: Cockrell/Hankins
Registration Fee: Free

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Home-Based Business: How To Start One That Works (3 Hrs)

Do you want to run a home-based business? What type of business will you start? How will you market it? How will it affect your taxes? How will it affect your home life? Can you really make the kind of money you see in the ads? In this seminar, home-based entrepreneur, Mike Collins, will show you how to: choose the business that FITS you; plan your start up; find the permits, handle the legal issues and incorporate if necessary; create a business plan; find money for your business (it may be hiding close by); market your home-based business; handle the stress of a business that works too well, or doesn’t work well enough; and get out when it’s time.

Course Code: SBC 3601 06U
Dates/Days: June, 10, 2013 (M)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Benson Conference Center 1
Instructor: Collins
Registration Fee: Free

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How to Write a Business Plan (3 Hrs)

A strong business plan is a critical part of business success. If you fail to plan, you plan to fail. This workshop covers the basics you need to put together a business plan that will assist you with start up and funding your business.

Course Code: SBC 3601 15U
Dates/Days: July, 08, 2013 (M)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Workforce Development Center 1032
Instructor: McLamb
Registration Fee: Free

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Media Relations 101: Telling Your Small Business’ Story (3 Hrs)

Crystal Kimpson Roberts, Mountaintop Productions, Presenter
Strategic, media outreach is key to growing your small business. Learn why in this hands-on workshop that will cover the basics of news release writing. You will receive a template and instructions for developing and disseminating a relevant, attention-getting document.

Course Code: SBC 3601 02U
Dates/Days: May, 30, 2013 (Th)
Course Times: 9:00 a.m. - noon
Location: Workforce Development Center 1032
Instructor: Roberts
Registration Fee: Free

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Office 365 for Small Business Owners (6 Hrs)

Learn what a subscription to Microsoft Office 365 can do for your small business. Collaboration and productivity is core to the Office 365 platform of services available to small businesses. Focus will be on the features available in the Small Business subscription option, but additional features available in other plans will be discussed in this seminar designed to explore the latest Microsoft technologies available for your business productivity, 24/7/365. A lunch hour is included.

Course Code: SBC 3601 13U
Dates/Days: June, 25, 2013 (T)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Workforce Development Center 1033
Instructor: Schmieder
Registration Fee: Free

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Course Code: SBC 3601 27U
Dates/Days: July, 31, 2013 (W)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: JCC Main Campus - Learning Resource Center E212
Instructor: Schmieder
Registration Fee: Free

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Protect your Business, Avoid the Mishaps!

This seminar covers what every business owner needs to know about Taxes and Workers’ Compensation Insurance.

Did you know…
• The State of North Carolina can “waive your fees and penalties” if you are a small business owner that has overdue taxes?
• The first $50,000 of your business revenue will not be taxed by the state?
• You can receive a Federal Work Opportunity Tax Credit for hiring individuals from certain targeted groups?
• North Carolina law requires that all businesses with three or more employees obtain workers’ compensation insurance or qualify as self-insured employers

Join us as we discuss mishaps commonly made by businesses and learn how to avoid them. You are welcome to bring your lunch.

Course Code: SBC 3601 34U
Dates/Days: June, 13, 2013 (Th)
Course Times: 11:30 a.m. - 1:30 p.m.
Location: Workforce Development Center 1032
Instructor: Various
Registration Fee: Free

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Small Business Management & Recordkeeping (3 Hrs)

As a small business owner, proper daily recordkeeping and established business processes are essential to success. How do you properly manage the day to day of your business records? How do you increase productivity in your daily management process of documents and processes? This is an introductory workshop on the basics of small business recordkeeping. You will learn the importance of recordkeeping for a small business and how it directly affects the overall management and success of your business. At the end of the workshop, participants will be able to:
• Have a basic understanding of business recordkeeping and the impact it has on the success and profitability of a business.
• Identify methods to keep records when there is little time.
• Properly categorize and sort important documents quickly.
• Sort and file Permanent documents from “Fluid” documents.
• Understand the proper categories for filling business documents.
• Know which documents should be kept secure and locked away.
• Understand the basics of a Record Retention schedule for their business.
• Identify how poor recordkeeping can hurt your business growth.
• Establish simple processes and systems in your business that save time, money and increase productivity.
• Understand how to use computerized Document Management Systems to aid in managing business

Course Code: SBC 3601 01U
Dates/Days: June, 18, 2013 (T)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Workforce Development Center 1032
Instructor: Harrell
Registration Fee: Free

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Small Business Owners and the New Mobile Office (6 Hrs)

This seminar looks at the variety of options for enabling small business owners to stay connected, stay productive, and be where they need to be to serve customers. The instructor will discuss key features of the various devices designed for the mobile user and how to determine which devices best meet small business needs. A lunch hour is included.

Course Code: SBC 3601 04U
Dates/Days: June, 04, 2013 (T)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Workforce Development Center 1033
Instructor: Schmieder
Registration Fee: Free

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Course Code: SBC 3601 20U
Dates/Days: July, 10, 2013 (M)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: JCC Main Campus - Learning Resource Center E212
Instructor: Schmieder
Registration Fee: Free

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Small Business Owners: Getting Ahead in the Cloud (6 Hrs)

In this seminar, we will explore the concept of Cloud computing and what it means for your small business. We’ll discuss common features, benefits, risks, and various services that can help you get your business operations off the ground and into the clouds. Software, storage, and traditional in-house network resources are moving to a secure anytime, anywhere access point. Learn how to get started. A lunch hour is included.

Course Code: SBC 3601 07U
Dates/Days: June, 11, 2013 (T)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Workforce Development Center 1033
Instructor: Schmieder
Registration Fee: Free

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Course Code: SBC 3601 19U
Dates/Days: July, 17, 2013 (W)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: JCC Main Campus - Learning Resource Center E212
Instructor: Schmieder
Registration Fee: Free

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Small Business Portable Productivity – Is There an App for That? (6 Hrs)

With entertainment apps dominating the mobile marketplaces of iOS, Android, and Windows, is there really business benefit to going mobile? In this seminar we will explore some of the more popular and beneficial small business productivity applications. Learn how to stay connected, keep current, and make better use of your mobile devices for business purposes. A lunch hour is included.

Course Code: SBC 3601 10U
Dates/Days: June, 18, 2013 (T)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Workforce Development Center 1033
Instructor: Schmieder
Registration Fee: Free

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Course Code: SBC 3601 23U
Dates/Days: July, 24, 2013 (W)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: JCC Main Campus - Learning Resource Center E212
Instructor: Schmieder
Registration Fee: Free

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Status Update - The Impact of Your Employees’ Social Presence on Your Business (6 Hrs)

In this seminar we will discuss the impact of personal social network profiles on the reputation of the small businesses who employ them. In what ways can you, the small business owner, design and implement policies related to the social reputation of your employees? How can you harness the power of social networks to make hiring decisions that will best represent your business and its goals? A lunch hour is included.

Course Code: SBC 3601 11U
Dates/Days: June, 19, 2013 (W)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: JCC Main Campus - Learning Resource Center E212
Instructor: Schmieder
Registration Fee: Free

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Course Code: SBC 3601 22U
Dates/Days: July, 23, 2013 (T)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Workforce Development Center 1033
Instructor: Schmieder
Registration Fee: Free

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The Best Small Business To Start Right Now (3 Hrs)

This might be the best time in decades to start a business. Competitors are hard-hit, resources are cheaper, and good people aren’t hard to find. What would be the best small business for you to start right now? Would a business bring in extra income or provide a job? This seminar can help you answer the following questions:

• How to create a business idea that fits you
• Businesses you can start for under $100
• “Hot” businesses that will grow in coming years. The program will list over 30 types of businesses with growth potential.
• 5 easy-to-use steps to starting a business.

If you think the time is right for you to start a business—you’re right! This program will help you get started in the right way. The program presenter will be Mike Collins, president of The Perfect Workday Company. Collins is one of the most frequently featured business seminar presenters in the Southeastern United States. He is the author of four books and hundreds of business articles in publications such as Newsweek, American Banker, BUSINESS: North Carolina and Triangle Business Journal.

Course Code: SBC 3601 12U
Dates/Days: June, 24, 2013 (M)
Course Times: 6:00 p.m. - 9:00 p.m.
Location: Benson Conference Center 1
Instructor: Collins
Registration Fee: Free

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Using Hash Tags in Your Small Business Marketing (6 Hrs)

Small business owners and potential owners will learn how to effectively use hash tags to join, follow, and start social media conversations with your target market. Used effectively, the applications of tags to your discussions help determine what’s hot and what’s not. Learn how to tag content in ways that benefit you and your business and connect with new customers in the process. A lunch hour is included.

Course Code: SBC 3601 14U
Dates/Days: June, 26, 2013 (W)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: JCC Main Campus - Learning Resource Center E212
Instructor: Schmieder
Registration Fee: Free

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Course Code: SBC 3601 26U
Dates/Days: July, 30, 2013 (T)
Course Times: 9:00 a.m. - 4:00 p.m.
Location: Workforce Development Center 1033
Instructor: Schmieder
Registration Fee: Free

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or call (919) 209-2591